Tourism Authority of Thailand

Website

Overview

Princ Health is an application that connects to affiliated hospitals of the Principle Healthcare group to provide patients with greater convenience for medical care service.

My Role

Lead the design for the whole project
Understands and improve current usage flow
Developed and maintained a design system
Interface Design

Overview

The official website of the Tourism Authority of Thailand provides travel information for travelers planning to visit Thailand.

My Role

Ideate, test, and improve the structural design.
Create low-fidelity wireframe flows to validate concepts through testing.
Lead the design and development of a new website interface.

Project Accomplishments

The website structure has been fully revamped and categorized to enhance user navigation.
The layout is optimized to support multiple themes seamlessly.

Challenge

Thailand Tourism is the official website of the Tourism Authority of Thailand, offering comprehensive information for travelers planning to visit Thailand. Our review identified usability challenges, including insufficient information and ineffective categorization of existing content.

Approach applied in this work

Research

Information Architecture

Wireframe

User Interview

Prototyping

Interface Design

Define Problem

The website currently contains irrelevant information, making it difficult for users to plan their trip to Thailand.
Information is poorly organized and not easily accessible.
The site lacks proper responsiveness, resulting in display issues on various devices.

Solution

Conduct research on the existing website to identify information that is helpful or problematic, as well as any related or unrelated content that users need.
Review the website’s information and improve both its structure and navigation to make it easier for users to access.
Prioritize responsive design with a focus on optimizing the display for the device sizes most commonly used on the website.

After researching the current website, we conducted user interviews to identify key issues. Using the insights gathered, we restructured the website’s content and created a wireframe for additional testing.

We conducted user interviews to identify key issues. Using the insights gathered, we reorganized the website’s structure by categorizing the information effectively and tested it again.

Top destinations and seasonal highlights were crafted using user insights to ensure quick and easy access to interesting attractions throughout the year.

Searching by content type, with clearly organized categories and tags, simplifies the process for users to find relevant travel planning information.

An itinerary category was added based on our findings to help users easily plan small trips.